Short essays on design, AI and running a small studio — written in English and Portuguese.
Most happy customers say nothing. Why review recency now quietly decides who gets found — and how to invite the silent ones without ever nagging.
More people now ask ChatGPT and Google's AI where to eat, stay or book — and get one answer, not ten links. What decides whether your business is the name the machine says.
One month, two AI models from the same house — a lesson in choosing tools by what they give back, not the price. And always verify with your own eyes.
A link we sent looked broken — but only inside Instagram. The hidden second web living inside every social app.
Why most chatbots break trust — and what changes when a bot knows what it knows, and admits what it doesn't.
What makes a premium website — where every concept is demonstrated live as you read. Typography, colour, scroll, motion.
Apple doesn't just sell phones — they sell the scroll. What designers can honestly learn without becoming a tribute band.
Visitors judge your site in about fifty milliseconds — a twentieth of a blink. The research, and what it means for design.
Before a guest decides to walk in, they decide not to walk out. The design choices that cost restaurants reservations.
Every essay is written in both English and Portuguese — pick the language you read most comfortably.
