Designing for the in-app browser
A link we sent looked broken — but only inside Instagram. An editorial look at the hidden second web living inside every social app, and what designers and developers should test for in 2026.
2026 · 06 · 10
2026 · 05 · 12
Why most chatbots feel like a wall
A visitor asks a simple question and gets back "I'm sorry, I can't answer that." An essay on why most chatbots break trust — and what changes when a bot knows what it knows, and admits what it doesn't.
2026 · 04 · 11
Anatomy of a Cinematic Site
A cinematic essay on what makes a premium website — where every concept is demonstrated live as you read. Typography, colour, scroll, micro-interactions.
2026 · 03 · 05
Cinematic scroll: stealing from Apple (with respect)
Apple doesn't just sell phones — they sell the scroll. A careful look at the techniques behind their product pages, and what designers can honestly learn without becoming a tribute band.
2026 · 02 · 14
The 50ms test: how visitors judge your site before they read a word
A visitor decides whether your website is trustworthy in roughly fifty milliseconds — about one twentieth of a blink. An editorial look at the research, and what it means for design.
2026 · 01 · 08
Why your restaurant's website kills appetite
Before a guest decides to walk in, they decide to not walk out. An editorial essay on the web design choices that cost restaurants reservations every day — and the handful that bring them back.
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